Felix · Google Ads Specialist

Your Google Ads account,
optimised to the query.

Felix runs every surface Google gives you. Branded, non-branded, Shopping, Performance Max, YouTube, Display. Not set-and-forget — set-and-always-improve.

Managing A$2.1M / month across 47 Google Ads accounts
–31%
Average CPA reduction
47
Accounts managed
6 surfaces
Branded · Shopping · PMax · YouTube · Display · Demand Gen
A\$2.1M
Monthly managed spend
Live dashboard

Here's Felix working
a real account.

Real A$620K/month home goods brand. 47 days into Felix management.

agency.freedomclub.com / felix
Felix — Live View
CPA trend, last 30 days (lower = better)
Live
Spend today
A\$1,840
on pace
CPA (7d)
A\$28.40
–14% ↓
tROAS
4.1x
+0.4 ↑
ShopAdded 24 negative keywords to Shopping — saved A\$140/day waste11m
PMaxRotated asset group creatives — new winner up 22% CTR1h
FlagCompetitor bidding on brand — raised max CPC defence3h
WonBranded CPA hit A\$3.80 — under target by 24%6h
Full-funnel management

Every surface. Every query.
Every hour.

Search, Shopping, Performance Max, YouTube and Display — all running on the same strategy, sharing signals. Felix reads query reports daily, adds negatives, restructures campaigns, and catches the budget leaks your account manager never does.

  • Daily negative keyword sweeps across all campaigns
  • Weekly restructures for Performance Max asset groups
  • Shopping feed optimisation and title rewrites
  • Brand bidding arbitrage — capture competitor spend
felix / workspace
Active campaigns
Running
ShopShopping · Performance Max · tROAS 3.8Scaling
BrBrand defence — 62% IS · CPA A\$4.20Protected
NBNon-brand Search — 18 adgroups · 412 queries todayRunning
YTYouTube Demand Gen — new creative rotationDay 2
Conversion modelling

Optimising for profit,
not Google-reported ROAS.

Google's reported conversions lie. Felix ingests your real Shopify revenue, strips refunds and returns, weights by contribution margin, and bids for actual profit. Your CPA goes down because it was never what you thought it was.

  • Offline conversion upload to Google Ads, automated
  • Contribution margin bidding — not vanity ROAS
  • Returns and refunds factored into tROAS targets
  • First-party data pushed via Enhanced Conversions
felix / reports
Daily report — yesterday
Today
Added87 negative keywords across search campaigns08:12
WonPMax asset group A beat B — rolled to all campaigns11:30
FlagShopping feed — 14 products missing GTIN, fixed via feed14:02
LaunchNew YouTube DemandGen campaign · budget A\$80/day16:45
Results

What Felix ships
in a typical month.

–31%
Average CPA in first 45 days
47
Accounts under management
62%
Brand impression share, average
A\$2.1M
Monthly spend managed

Felix is on the clock.
So should you be.

Apply in two minutes. Connect accounts. Watch Felix work.